Have you ever heard that blogging will help your SEO ranking? If you have heard this before, you heard correctly! First, we want to explain exactly what SEO is. SEO stands for search engine optimization and it is where your website ranks on search engine sites like Google or Bing. When you are ranked higher you will have more people visit your website and in return, they will purchase products or go to your location more often. That is one of the reasons why SEO is so important.
The next point we want to make is that blogging does help increase your SEO. Although SEO has many different parts to it, one of the parts is blogging. That is why it’s so important to blog on a regular basis. No, a regular basis doesn’t mean daily, but if you can try to blog at least one time per month that will really help your ranking? Why is this though? Keep reading as we dive in.
The first thing that blogs do is it adds fresh content to your website for a fresh web design. Google likes when fresh content is added but how do you consistently update your website? You add blogs to it! Adding blogs shows you are adding great content. Try and make each blog at least 500 words and add keywords in it from your Google Analytics account which shows you what type of keywords or keyword your target audience is typing into Google in order to find websites like yours.
Can repurpose the blog
One great part about blogging is that you can repurpose it on your social media pages. This means your blogs get to be seen time and time again even after they have been posted months ago. When Google sees more people going to your blog or to your website, it knows you have good content on that page and promotes it more to the general public.
Gives you a voice
Is your website a little robotic sounding? Perhaps you feel uncomfortable sharing on lot on it and fearing you shouldn’t have an opinion. When it comes to your blog, you are able to let your voice be heard. You can show why you are a great person to listen to and why your products really are the best.
Allows you to link your blog elsewhere
You can add links into a blog that will allow you to give another website a link as well as your own. This is called a backlink and will give you extra SEO points.
Places to put pictures, tags, and keywords
The final great parts about blogging for SEO is that it allows you to add extra in the backend of the blog. For example, you can add tags and keywords which tell Google what your blog and also what your website are about. If a potential customer is searching for this on Google, they will be more likely to find you because you have this filled in. Make sure you also add pictures to your blog and fill in the description part of the picture for the same reasons.
As you can see, there are so many advantages to blogging. Yes, it will allow you to increase your SEO because of many reasons but it will also give your website more of a voice and allow you to show your knowledge in your industry. For more tips on blogging to increase your SEO, contact us today.