Having a website is a necessity for entrepreneurs, small businesses, home businesses, and for anyone who sells products or services. Regardless of your other marketing methods, if you have a website it is very likely that potential customers will find your business through Google search or find out more about your business after they find out about your business through other marketing media. This is one of the keys to creating and finding your new customers, for more information : small business IT support services
If you sell online services or sell your products online, having a website is a must. But if you don’t sell anything online, having a website can also be likened to your business home in the online world that contains information about your business and the services you offer. The most important thing is your website must contain your background, your experience, and social provement or testimonial about you so that it can give a professional impression on your business
Determine the Purpose of Your Website
The first step is to determine the purpose of your website. It could be that the website is a static website (there is no change in content on a regular basis) and only explains about information to your potential customers about your services and how to contact you. Or you might want to create a website that contains information about your business and provide useful articles or information that you write for your customers or potential customers.
You might even be able to create a blog on the internet and invite potential customers as part of your marketing strategy on social media. Of course you can sell your business products and services online.
Knowing the purpose of your website is an important initial step because having your goals will be more focused on developing your website in the future. You need to remember, that the contents of a website must change even if you start your business without selling online. You can add products later. You can consider writing a blog or not for your business. At one time you can create a blog to dance with potential customers to visit your website, and then they will find out about your business and services online. This is a good technique for marketing strategies through social media for your business.
Choose a CMS (content management system) for your website
Based on the purpose of the website that you will create, you have several choices in terms of the software. Most are free software at low prices for additional Add on on your website. Maybe you are surprised when you know that the website you visited uses these software, either original or custom.
If the purpose of your website is e-commerce, especially for products, you must choose software specifically designed for e-commerce. But, if e-commerce is a small part of your website, you can get free or paid ad-on but you can use it on popular Content Management Software like Joomla and WordPress.
Joomla is a content management software that provides various conveniences and flexibility. But, like other software, your website will be limited by its structure, for web developers this is an unwelcome limitation, templates available in Joomla where the template affects the appearance and functionality of your website must be tailored to your needs.
Besides templates there are also thousands of add-ons that can add functionality to your website without having to know programming. Some of them are free, some are better but are usually paid. If you use a free one, it usually does not have many features than the paid one.
Just like Joomla, wordpress is a content management system that is easy to use for ordinary people. There are also various templates that you can use to make your website look and add-ins to add functionality to your website. What distinguishes wordpress is that wordpress is designed for a blog. Although you can use it like Joomla as a website page, create a special homepage or even a certain page you can make it into a blog that is easy to use.
You can also use various WordPress plugins to add functionality to your website. Just like WordPress Joomla can also be used for E-commerce, social media, photo galleries, membership pages, podcasts, videos, newsletters and others. You can find wordpress plugins on the official wordpress site in the Plugin Directory or search for it on google.