Business nowadays have various departments that helps in running their day to day activities for example we have the human resource department, sales, and marketing among other endless departments. All these departments have a particular function that it is supposed to play in making sure that the whole company meets its primary goal of profit maximization. The most important division among them is the marketing department, and this is because it has very many vital parts to play.
Some of the functions include planning advertising campaigns that are aimed at making the brand to be well known among the customers so that they can make a purchase. We can, therefore, name marketing as the backbone of every enterprise because without thus department and the role it plays the business will just die away that is its activities will come to an end.
Many Merits accrue from regular advertisements of business products thus it is advisable always to advertise your products. For example marketing will lead to increase in sales since the customers will now be aware of the products and they will purchase from your company. The benefit number two that you can gain from the regular adverts and marketing of your products is that it helps to create a customer loyalty once they buy your product that makes sure that they return another day.
This has the effect of leading to repeat sales who and these customers may refer some of their friends to you too. Previously, company used to take the marketing role rightly without showing it the attention it needs and this lead to the closure of many businesses. Nowadays many companies have come to know the importance of marketing, and they have started to invest any funds in the marketing activities of their products to ensure that they reach their target markets. The market nowadays have become very competitive, and for a business product to maintain its relevancy, the management should ensure that they regularly market their products.
There are other roles that marketing plays and an example of this are notifying the changes in prices, branding and different characters. According to the size of the business, it might choose to either adopt the usual marketing strategy of using salesmen or it can use the Internet marketing that has become so popular in the current times most especially due to the improvement in technology particularly the social media platforms where the business can use for example Facebook to post its products where they will get viewership. Internet marketing is better as you can access the online platforms any time and wherever you are, and it also saves some on cost.